Over the course of this project, I will dissect the NBA's visual history from its inaugural season as the BAA in 1946-47 to the end of the tape delay era when the 1982 NBA Finals were broadcast live.
Over the course of its history, the NBA has seen changes in its environment, audience, players, coaches, and more, making history fluid and ever-changing. I have decided to split the NBA into four distinct eras from 1946 to 1982 to examine the changes over time in NBA visual culture, by specifically dissecting NBA photography.
As photography technology evolved, so did the league and sport of basketball. In the first era, it is easy to identify the foreign visuals, since it is far from what is familiar to us, the viewer knowing what professional sports looks like in our modern age. Noting the attire, crowd, and action within the photograph the viewer gets a glimpse into an age before the league’s first broadcast deal that makes the sport accessible to a wider audience. These images are easy to juxtapose to our modern time as well as the three eras that follow.
Next, the second era depicts rivalries and dynasties captured through the photographic lens. This lens shows the Boston Celtics in their glory years through the eyes of a singular local photographer.
The third era dissects culture and demonstrates how the ABA radicalized the product of professional basketball. Specifically looking at Sports Illustrated covers the project charts Julius Erving’s ascendancy to cultural relevance.
Finally, the fourth era began with the ushering in of new stars Larry Bird and Magic Johnson. These figures are examined through the broadcast and photographic lens, demonstrating their rivalry's birth from a college matchup. Bird’s championship in 1981 was the last to be on tape delay, so in 1982 Magic’s championship was live, signally the end of this era and a transition to the modern accessible live broadcast product we continue to have today.
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